Cotton Life Home

I recently read a book called "One Cotton, One World," which tells the story of cotton's past and present, as well as the story behind the commonly used and worn "all-cotton" material. It made me realize that the little white cotton has been living alongside humans for 7000 years.

Cotton is soft, pure, and romantic, yet it can grow and flourish in the harsh conditions of deserts and rocky terrains. This growth process is much like that of a woman.

Not every girl has the privilege of being nurtured in a greenhouse. Life is unpredictable, and flowers cultivated in greenhouses often face hardships in the real world.

Cotton may be soft and pure on the outside, but it is not fragile or delicate. It can also bring warmth to others.

This is the spirit of cotton that every woman deserves to possess in the present.

The comfort of cotton creates a serene space that makes me feel confident on the outside and soft on the inside. The gentle power of cotton always helps me find the energy to be at my best. Wearing a set of Purcotton home clothes instantly gives me a sense of security that feels like being at home, even when I am working outside.

Nature itself is a lifestyle. In today's fast-paced urban society, people need to return to this pure daily routine. Just like Purcotton, using the simplest cotton from the earth, it provides lasting warmth for the ever-changing winter.

I was inspired by Purcotton fashion show during Shanghai Fashion Week and got myself an undershirt that is the same style as on the stage. I didn't expect it to be so comfortable when I wore it!

That day, I went out with friends to take photos and wore it as an outer layer directly because of the seamless technology used in its free-cut design. The collarbone area doesn't have those awkward rolled edges or visible seams, making it invisible and seamless. It's different from other base layers I've worn before, very comfortable, and retains its elasticity while maintaining its shape.

It doesn't feel bulky when worn, is lightweight yet warm, and can even be worn as home clothes or paired with a loose top as an outer base layer. It matches well with boots in autumn and winter. Everyone can rest assured when buying it! For your reference, I am 168cm tall and weigh 90 pounds, and size M fits perfectly!

When we embrace the earth

Every plant and every tree will provide us with a comforting warmth in our hearts

Purcotton

Even in the dormant winter of all things

I can truly be in the company of nature

It's hard to forecast the weather in Shanghai. After a heavy downpour, the temperature drops sharply and the damp cold is merciless. At times like this, I need warm base layers to keep me going. I have tried many types of such clothing before, but this year, I opted for Purcotton- its comfort level is incomparable to synthetic materials.

My skin tends to become itchy and allergic during seasonal transitions, so the high cotton content of this clothing makes it soft, gentle, and comfortable against my skin, almost like air. With a jacket thrown over it, I am not afraid of the gloomy wind and ghostly rain and can head out for a cup of coffee.

The entire set is lightweight, and all cuffs and collars are directly cut without any visible sewing, making it look neat and tidy whether worn alone or layered. Moreover, as it is a showcase piece from Shanghai Fashion Week, I plan to get another set and switch between them so that I don't lose out on being trendy and stylish.

The little cotton; Soft and fluffy~

Accompanied by colorless but remarkable beauty; so comfortable~

At Purcotton Shanghai Fashion Week in the all-cotton era, I experienced a sustainable fashion of cotton.

In the past year, I have participated in many environmentally-friendly projects, from biodiversity to sustainable fabrics. It's delightful to see that both brands and consumers are increasingly considering the "future" aspect.

Purcotton provides me with quality cotton products that accompany my daily life. As cotton bears witness to human civilization, it allows us to establish a deeper connection with nature while enjoying comfort.

Today, at Shanghai Fashion Week, I witnessed the 2022 spring-summer collection of Purcotton. It evokes a strong desire to embark on a journey, with its comfortable, dynamic, and elegantly classic designs. I hope that together, like a cotton flower at Shanghai Fashion Week, we can contribute to the sustainable development of the Earth's ecosystem and enjoy fashion with peace of mind.

Just watched the Purcotton showcase at Shanghai Fashion Week. From colorless to colored, and then to outstanding, the models gracefully walked among the cotton fields, showcasing the infinite power of eco-friendly cotton.

Today's runway look featured the new denim shirt and pants from Purcotton collection. They are comfortable and slimming, truly exemplifying the hashtag #CottonNaturallyOutstanding#.